How you can achieve Google 8 free courses and certificates
In this
week, Google offers to its users eight free online courses with the aim of
helping them to train in digital skills and open possibilities for employment
or entrepreneurship.
These
courses can be taken from anywhere in the world, under the times of each person
and include certificate, an advantage that does not have many platforms in
which you have to pay extra money to get the diploma. These are some of the
available ones:
1. Digital Garage
It is an
online platform created by Google with the aim of helping exploit the digital
potential of business. It has 26 topics divided into different lessons, each
accompanied by informative and fun videos to facilitate the online learning
process. Some of them are opportunities of the online world, how to take
advantage of the search engines, display advertising, online store, sell
through the internet, content marketing and more. The course, if done in a row,
can be completed in just eight hours.
2. Google Primer
This
mobile app offers short and practical lessons about the world of marketing and
business. It was designed specifically for small students or entrepreneurs who
want to obtain new skills in the digital world; for example, tools to build a
business plan, tips for creating a website, email marketing, content marketing,
storytelling, initiatives to improve the user experience on the web, among
others. Available for iOS and Android.
3. YouTube Creators
The
Creators Academy YouTube has a wide catalogue of training programs designed for
those who are beginning to build their content channel or for those who want to
take it to another level. The courses include information on how to make money
with YouTube, audio-visual preproduction, videogame channels, music channels,
YouTube Analytics, copyrights, live broadcasts, among other topics.
4. Machine learning
This
intensive course in Machine Learning is one of the most specialized, so
previous knowledge is recommended for its study; for example, basic command of
algebra, programming concepts and experience in code management in Python. It
offers 25 lessons, more than 40 exercises, real success stories and interactive
visualizations of algorithms in action. It can be done in 15 hours running.
5. Google My Business
Through
this tool, Google helps online and physical businesses to stay present in the
search engine and constantly update their information with news, photos,
promotions, location, etc. While it is not a course in itself, Google My
Business teaches entrepreneurs to position themselves correctly online and to
interact properly with their clients or potential buyers.
"This
platform educates users in the operation of Google's measurement tools."
6. Google Advertisement
More than courses, the Google Ads helps are a series of tips or
recommendations for users to learn to make the most of the benefits of AdWords.
Guides on how to generate face-to-face traffic in stores with online campaigns
or on how to choose the right keywords to position ads successfully in the search
engine, are some of the ones offered by the site.
7. Google Analytics Academy
This
platform educates users in the operation of Google's measurement tools and
offers them resources so they can make intelligent use of the data they
collect. It has three courses in Spanish: one for beginners, another advanced
and an introduction to Google Analytics 360.
8. Google Cloud Platform Big Data
and Machine Learning:
Through
Coursera, the online education platform, Google offers this intensive course on
big data and machine learning functions of Google Cloud Platform. Although it
has a cost, interested users can take it for free only as assistants. To do so,
they must have at least one year of experience in topics such as data modelling,
Machine Learning or Python programming.
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